KIND Snacks Social

KIND Snacks Social

Copywriting: Campaign Concepts, Sell-in, Headlines, Video: Concepts/Scripts, Product Messaging, Influencer Interviews, Influencer Briefs, Social Copy

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As KIND’s first social partner, we approached the account with the goal of developing an altruistic and joyful voice for the brand, as well as make them “the most colorful brand on the internet.” We started out with beautiful studio shots of the product, but found that followers responded most to casual iPhone photos using only in-app editing. We also saw massive engagement on punny quotes and simple, positive messages on a single brand color. We were able to grow KIND’s Instagram audience by 50% and Twitter followers by 25% over the course of 6 months – all without a single sponsored post.